Cut Out Stencil Spray

This technique was inspired by Miles Donovan and for my cut out stencil spray I used a portrait image of Steve McQueen and put it into photoshop to separate it out into three tone layers; the darkest tones, medium tones and lighter tones. I then printed each part out and cut them out using a crafting knife which created the actual stencil. I then put this against a blank piece of white paper and blew black ink onto it which I then scanned into photoshop and added colour. I included prismatic, chromatic and achromatic colour tones and multiplied the layers together to make the colour merge together and form the structure of Steve McQueen's face. After this I turned the piece into a copy of a VOGUE magazine cover to represent what it could be used for and how it would look.

Magazine Research

These are images of the research I made into the type of Magazine I want to make. I went to various shops including Tesco, WHSmith and Asda, to find the ranges of magazines that are displayed and then decided which ones attracted my attention the most. These were the magazines like COMPANY and Vogue.

I bought 3 of the magazines I found and spent time looking at all their features like the typography, graphology and other contributing elements that grabbed my attention, working out what worked best in attracting the intended audience.

As well as actually finding the magazines for sale at the moment, I used Pinterest which provided a much larger range of magazine covers that I wouldn't be able to find in this area. This enabled me to decide which features of the magazines I liked the most and how I would then be able to incorporate these features in my own design.

Magazine Name Ideas

To come up with the name for my magazine I created a spider diagram which incorporated all the different features and links that I made with fashion magazines and the type of fashion magazine I wanted to make which involves British fashion in the 1920s, 1950s and 1960s, compared with British fashion in the 21st Century.  I used different adjectives and verbs which I thought linked with these topics and included slang from these eras. I also included my favourite fashion brands like Jack Wills, DKNY and Jimmy Choo and then what things I linked with these brands. Eventually after putting various different words together and see which words sounded best, I came up with the magazine name 'Elegant Bearcat'. I chose the word 'Elegant' as this is how I find British fashion in the 1920s and some elements of British Fashion in the 21st century too. I also chose the word 'Bearcat' as this was a type of slang in the 1920s which referred to a lively and free spirited woman which I thought linked in best with the type of genre I was using for my magazine.

Section One of Magazine Analysis

VOGUE

 COMPANY

John Panelreader Business Card

Before

To make something like a business card attract its audience, it has to have successful type dynamics meaning the type combines well on the page and has a dynamic relationship. To do this the type has to be either concordant, conflicting or contrasting. The previous design of the business card was dull and looked unprofessional. This is due to the type of dynamic relationship being concordant in that there was only one type family used and not much variety in style, weight or size. The card also looked unprofessional due to the three different types of alignment that were used. 

After

For my redesign of John's business card I made the type have a contrasting relationship. The text type that I used for "Awesome! Comics" was of a different type family than the other pieces of text which were part of the same type family. This text type is clearly distinct from the rest of the text due to the contrasting element and stands out to the audience, making it the first thing they see. It is also an unusual and exciting design which a lot of people wouldn't of seen before, making it visually appealing. The other pieces of text, "John Panelreader" and "317 Ink Street, Manchester, M9 (010) 555 - 5623" I used font types that were part of the same 'handwriting' style family. Even though they are part of the same family, it is easy to distinguish between the two due to the weight of the "John Panelreader" text which is heavier and creates the contrasting element. I also made it all centre aligned to make it more visually appealing and look more arranged, not just put on the card in a random position.

Magazine Analysis Images

VOGUE Magazine Analysis Images

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COMPANY Magazine Analysis Images

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Alignment image - Lines 1, 2 and 3

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