To come up with the name for my magazine I created a spider diagram which incorporated all the different features and links that I made with fashion magazines and the type of fashion magazine I wanted to make which involves British fashion in the 1920s, 1950s and 1960s, compared with British fashion in the 21st Century. I used different adjectives and verbs which I thought linked with these topics and included slang from these eras. I also included my favourite fashion brands like Jack Wills, DKNY and Jimmy Choo and then what things I linked with these brands. Eventually after putting various different words together and see which words sounded best, I came up with the magazine name 'Elegant Bearcat'. I chose the word 'Elegant' as this is how I find British fashion in the 1920s and some elements of British Fashion in the 21st century too. I also chose the word 'Bearcat' as this was a type of slang in the 1920s which referred to a lively and free spirited woman which I thought linked in best with the type of genre I was using for my magazine.





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