John Panelreader Business Card

Before

To make something like a business card attract its audience, it has to have successful type dynamics meaning the type combines well on the page and has a dynamic relationship. To do this the type has to be either concordant, conflicting or contrasting. The previous design of the business card was dull and looked unprofessional. This is due to the type of dynamic relationship being concordant in that there was only one type family used and not much variety in style, weight or size. The card also looked unprofessional due to the three different types of alignment that were used. 

After

For my redesign of John's business card I made the type have a contrasting relationship. The text type that I used for "Awesome! Comics" was of a different type family than the other pieces of text which were part of the same type family. This text type is clearly distinct from the rest of the text due to the contrasting element and stands out to the audience, making it the first thing they see. It is also an unusual and exciting design which a lot of people wouldn't of seen before, making it visually appealing. The other pieces of text, "John Panelreader" and "317 Ink Street, Manchester, M9 (010) 555 - 5623" I used font types that were part of the same 'handwriting' style family. Even though they are part of the same family, it is easy to distinguish between the two due to the weight of the "John Panelreader" text which is heavier and creates the contrasting element. I also made it all centre aligned to make it more visually appealing and look more arranged, not just put on the card in a random position.